Shire of Campaspe

A Shire-wide wayfinding strategy and style guide for Campaspe established a cohesive visual identity across commercial and leisure precincts. Every detail from the colour palette and pictograms to mapping style and materials was shaped by location, user needs, and accessibility.

Local Indigenous artist Vera Cooper was commissioned to create a long-neck turtle artwork, featured on the reverse of primary plinth signs, embedding local culture and storytelling into the Shire’s visual landscape.