Ruyton Girls' School

Our long-term relationship with Ruyton Girls’ School has given us many opportunities to work across brand, communications, wayfinding and interpretation. We act as brand custodians for Ruyton, working with the School to strategically evolve the brand over time rather than treating each project as a one-off.

We developed the highly successful ‘We Believe in Girls’ campaign that is used throughout communications, fundraising, and marketing, and leaves no doubt as to the School’s commitment to powerful learning for girls.The tagline has lived in market for nearly ten years, carried through two of those three rebrands. Its longevity is supported by our approach of treating language as core brand equity, something to be protected and carried forward deliberately whenever the visual identity around it evolves.