South Melbourne
Primary School

Education, Branding, Wayfinding,
Environmental Graphics

We were very lucky to develop the brand for Victoria’s first vertical primary school in South Melbourne. The SMPS brand takes cues from the squares used in the building facade, and is made up of small, individual parts coming together into a strong and vibrant group. Our work for the School has continued across wayfinding, environmental graphics and communications.

Nuttshell respectfully acknowledges the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation as the traditional owners of the land on which we work, and we pay respect to their Elders, families and forebears, past, present and future.